SEARCH ENGINE OPTIMIZATION
Over 85% of all visitors find web-sites by using search engines. Palm Springs Product Launch Authority's Search Engine Optimization (SEO) services focuses on increasing the visibility of each of our clients' web-sites individually. Utilzing relative and positive keyword search terms related to their niche market, Product Launch Authority clients hold the top ranking search positions. A number of our clients get over 2,000 visitors each month from search engine sources.
Organic Search Positioning - SEO
Search Engine Optimization (SEO) involves the continuous modification of your Palm Springs area website in an effort to make it as "visible" as possible to the most important directories, such as Google, Yahoo!, Bing, AOL Search and other search engines.
The ultimate goal of Product Launch Authority SEO is to secure your website's first-page ranking for your most important and relative keywords. However, each search term on a search engine indexes hundreds of thousands or even millions of individual web pages. This list of website pages is continually growing, and search engines consistently adjust their results by modifying their ranking criteria (mathematical software algorithms).
Because of these constant changes, organic SEO results are transitory. Accordingly, Product Launch Authority's Website Visibility Services specialists regularly study your search engine rankings and traffic reports and adjust numerous factors on your website to keep you as near the top as possible.
How do search engines rank websites?
There's several elements to each Product Launch Authority website that play an integral part in determining page rank. These include:
• Domain Names - Search engines will often highly rank ‘IndioCertifiedSmog.com’ for the search terms ‘smog test Indio’ because lots of (in this case, all) of the search words are in the domain name. It can be helpful to include keywords in your domain name, but remember that it needs to be as short as possible to be easily recalled.
• Website Content - The text on your website is arguably the most important element in obtaining successful first-page organic placement on Google and Yahoo. Search engines look to deliver gigantic amounts of information that is relevant to the user's search. The more detailed, distinctive content your website contains on your most important services, the better your chances of achieving a high ranking under those keywords. Special services such as Editorial Indexing and RSS News Feeds augment and update your content for further SEO benefit.
• Website Page Titles - Product Launch Authority's SEO team crafts titles for each page of your website that includes several relevant search terms. This has been shown to have a significantly powerful effect on organic placement.
• Number of Pages - Every page you add to your website enhances the content on your site, increases the number of page titles containing keywords, and empowers you dedicate whole pages to your most important services—thus enhancing the search terms that can be indexed.
• Back-linking - Back-linking is a fundamental part of Google’s original search code and a main scoring element of their ranking algorithm. Google counts how many other websites link to a page and frequently awards higher scores to websites with lots of outside links, so long as those links are relevant to the search term. Product Launch Authority clients enjoy a back -linking advantage as all of our clients are interlinked, providing volumes of information on lots of Palm Springs and Coachella Valley topics throughout our client network.
• Site Maps - Originally created to help visitors navigate websites without the use of graphic menus, site maps are now primarily XML code that provides search engines with clues on where to find content within your website and how important that content is to each page.
• META Tags & H-Tags - The original and the most visible way to index a website, META tags have lost much—but not all—of their value since their introduction. H-tags are more useful in indicating the importance of each content section on your webpage, which does factor importantly in rank determination.
• Length of Time Online - Search engines reward websites that have been indexed for years because they can depend on those web pages to be up and operating when a visitor clicks on their link. Website age is one of the most important elements in procuring and maintaining a high rank under a particular search term.
• Other Elements - Numerous other items factor in to successful organic search engine placement, including your website’s overall popularity (number of visitors), pay-per-click marketing campaigns (Search Engine Marketing - SEM), and more.
Product Launch Authority's Web Visibility Services Group employs all of the above elements when optimizing your website, but we also add one very important aspect to the mix: locality! Product Launch Authority targets your website at Palm Springs and Coachella Valley searchers who are looking for your services in the geographic area(s) in which you're located.
For a list of Current SEO clients please contact Google, they seem to know everything about me :)
Including original articles or authority papers that you have written (no matter how long ago) on your website can have a dramtically powerful effect on search ranking. These documents generally contain large amounts of detailed, unique, relevant content that is associated with your company name.
Product Launch Authority's article indexing service creates a webpage for each article and optimizes each page for maximum visibility within Google, Yahoo, Bing and MSN-Live. When prospective customers follow the link to one of your article pages in their search results, they're just a click away from your home page.
Incorporating original content videos onto your website is the most prolific advantage marketers have today. Consider having us create specialty videos to place on your website and various other related media outlets. The power of this type of content will skyrocket your organic search engine placement!!!
Tracking Your SEO Positioning
While organic results in search engines will constantly vary by keyword, our goal is that over time, your positions will become consistent. These efforts require constant monitoring of your website ranking positions and periodic adjustments to your website in order to "freshen" and "strengthen" its rank.
Product Launch Authority Web Visibility Services provides you with SEO Position Reports that detail your current rankings by both search term and search engine. Product Launch Authority Site Analytic reports identify how visitors get to your website, which search terms they used to find your website, which pages they viewed, and which search engines they arrived from. Additionally, SEO services include scheduled consultations with Product Launch Authority's SEO analysts to ensure that our efforts are meeting your objectives.
Important SEO Disclaimers
While Product Launch Authority provides its proven methods and best efforts to obtain rankings within the first two pages, ultimately it is the search engines that determine the actual position. Please note that Product Launch Authority is unable to guarantee any positioning for organic SEO services. The only way to guarantee placement is through targeted SEM campaigns.
Isn't it time that your Palm Springs area website secured first-page ranking?
Contact Us For A Consultation Today!
Stay Tuned Up,
Dale
