Product Launch Authority offers the following services:
Your success depends heavily on how your website is perceived. People may look upon you and your company with great respect after viewing your site. By contrast, they may see you as a ridiculous business and never come back.
Everything about your site – relevancy, wording, design, how your material is organized – must frame your niche market message in the way you want it to be received.
• Web-site Development & Management
When it comes to marketing, your web-site is now the single most important tool that you have at your disposal. Why? Because the abundance and availability of the internet has literally revolutionized the business world as we now know it.
The playing field has now been leveled.
Savvy entrepreneurs can spread their marketing and promotional messages further, faster, and cheaper than ever before. While this new medium presents lots of opportunities, it is also important to realize that a poorly constructed website or online marketing strategy can actually harm your business.
Every business, every entrepreneur needs a professional, knowledgeable, and trustworthy team of web professionals to champion their business online.
The importance of your web-site cannot be understated! Product Launch Authority has created custom web designs to fit most budgets. Our custom developed websites are immediately high ranking, uniquely eye-catching, creative, and most of all; user-friendly.
• Web-site Analytics Implementation
In a traditional brick and mortar store it is the job of a sales representative to ensure that shoppers can easily find the products that they are looking for. Sales representatives accomplish this task by interacting with customers, monitoring their behavior, and by maintaining a tidy and organized storefront. As potential problems arise sales representatives alert the proper authorities. This task is accomplished online by installing and monitoring web-site analytics. Web analytics applications give you the ability to monitor your visitors, view trends, and judge the overall effectiveness of your content, thus enabling you to find the areas that need improvement.
• Web-site Tracking & Conversion Analysis
Driving traffic to your web-site is only part of the equation. Once your customers get there, what do you need them to do? Well, if you run an e commerce web-site then you want to convert them into buyers. If you are promoting a service based business, then you may want your visitor to call or email you. If you run a blog or social network, you may need visitors to subscribe and become fanatic about frequenting your web-site. When an online visitor completes a desired set of pre-defined actions, your goal is to convert their visit into a purchase from you. There are lots of tried and true methods to turn visitors into customers and the Product Launch Authority staff has the knowledgeable experience to implement these strategies on your web-site. E-Mail Dale at Product Launch Authority today and ask him to help you define your conversion goals and maximize your profits!
• Web-site Consulting & Recommendations
Designing a professional and modern web 2.0 web-site is a complicated process. Long gone are the days of websites being created in simple HTML. Today’s websites are combinations of many new hybrid components which utilize HTML, CSS, Flash, numerous web programming languages (ActionScript, ASP, JavaScript, PHP, Ruby on Rails, SQL, XML, etc.), databases, and content management systems. It takes years to learn these technologies and even longer to acquire the real world experience necessary to implement them properly. At Product Launch Authority, we have the resources, experience, knowledge, and proven techniques to take your visions and turn them into a profitable and sustainable income producing reality.
• Brand & Identity Creation
We realize that many businesses are similar, but what sets your business apart from your competition? It can be tempting for new or startup businesses to copy the formula that their competitors have created but the problem with “Me Too” promotion is that it does not tell your customers why they ought to choose you. Branding is the art of differentiating your product or service from your competition. If you do not define the differences between you and your competitors, then you are giving your customers no other choice than to make their decision solely based on pricing. At Product Launch Authority, we have the proven methods to help you define your brand and shine light on your company’s one-of-a-kind qualities, services, and products.
• Directory Listing & Evaluation
Directory listings are a great way to improve your search engine rankings and drive traffic to your web-site. Unfortunately, finding and recognizing quality directories for your product or services can be a time consuming and frustrating technique. Everyone knows about the prominent business directories like Yahoo! Yellow Pages, Bing, and Google Directory, but is your business also listed on Alexa, Whois, About Us Wiki, Kudzu, EZines, Insider Pages, or Merchant Circle? If your website is not listed, then you could be missing out on a plethora of potential customers. As part of our directory listing and evaluation services, we create a distinctly relative list of directories that would directly benefit your web-site and then start the registration processes.
• Pay Per Click (PPC) Management
Pay per click (PPC) is an enormous profit component of internet promotions used by most major search engines, marekting and promotion networks, and content based websites which allows advertisers to pay their host only when their ads are clicked. All startup businesses should allocate a decent sized budget towards PPC promotion. Why? The reasoning is simple: it is estimated that Google receives over 235 million searches per day. If you are not promoting with the search engines, you are missing out on the single largest segment of the searching and inquiring population. Our pay per click management services cover the “big three” search engines, Google, Yahoo, and MSN. Product Launch Authority designs your landing pages (Expertly SEO Optimized), write your industry specific compelling sales copy, setup your campaigns, monitor your results, and optimize your settings for optimal payout performance.
• Search Engine Optimization
It is estimated that Google processes over 235 millions searches per day. Having a web-site that isn’t optimized for the search engines is like buying an automobile without wheels. If your website does not include the basic requirements from the search engines, then your site will forever stay in the "Google Sandbox", which means that the search engines do not like your non-comforming site structure and they will leave you in the sandbox forever - You'll never get out - You'll never be seen online! Your web-site MUST include a sitemap, contact information, privacy policy, terms of use policy, original and relative content pages and titles, and meet all WC3 compliant HTML, Meta tags, attribute tags, and targeted content. Our search engine optimization packages target different kinds of searches, including picture searches, local searches, and industry-specific or vertical search engines.
• Social Media Optimization
Social media optimization (SMO) is the strategy for generating publicity through social media, online communities and community websites. Historically business owners could only funnel traffic to their websites by search engines. But now with the abundance of social networks and media sharing tools, business owners can attract incredible amounts of organic traffic simply by maintaining a Twitter, Facebook, MySpace, or LinkedIn profile. You can also be more proactive about optimizing your business by distributing your content by RSS feeds, blogs, and social news websites.
• Seller Selection Assistance & Coordination
Do you know which domain name is the best choice for your business? Should you host your web-site with GoDaddy or Network Solutions? Should your server run on a Linux or Windows OS?
Hell, what is an OS? Should you market on Google or Yahoo or Bing or Facebook or GoogleMail? How much should you spend to even see a result? Should you collect your visitors’ email addresses when they first visit your site?
Sadly, there are plenty of website design companies in the Palm Springs area whom are adept at producing good looking sites that have none of the required elements to ensure Online Success. When you are looking to purchase a product or service, its oftetimes hard to get an honest answer from vendors.
Don’t worry! The professionals at Product Launch Authority thoroughly explain the pros and cons of each choice. We base our recommendations onf your budget allowances, your niche market audience, your expected results, and the specific requirements of your proposed project.
• Viral Promotion Implementation
Now before you take a few steps back and reach for your hand sanitizer, you must know that Viral Promotion is a powerful dynamic. You won’t need a strong dose of penicillin and bed rest to shake this bug. Offline, viral promotion is basically called "word of mouth", "buzz", or "referrals".
Online, these cornerstones of business are called "viral" promotion. So how do you "infect" your visitors? You deliver an outstanding product along with exemplary customer service and then make it easy for your customers to tell their friends. This can be achieved by "tell-a-friend" emails, testimonials, or gift certificates. E-Mail us and ask Dale to design an income producing plan for you!
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Stay Tuned Up,
Dale
